In short: Inclusion is good for business, and TTS is good for inclusion. It also suggests brands must expand the meaning of “inclusion” to truly include everyone: the youngest to the oldest, with and without disabilities, across language groups, from every corner of the globe. These trends suggest that Gen Z is at home with TTS, and expects to see the feature wherever they consume content. Brands began to take notice: By October 2022, Disney Parks was partnering with Tik Tok to offer branded TTS character voices for user-generated clips. Instagram added a similar TTS feature to its toolset in November 2021. Tik Tok users quickly integrated the platform’s TTS feature into their posts, often in surprising, creative ways. In a 2022 survey, 70% of respondents aged 18 to 25 said they view content with simultaneous audio and captioning “most of the time.” Something similar is occurring with TTS, as evidenced by social media trends. This last bullet point deserves a deeper look. For consumer-facing brands, TTS meets a new generation’s preferences for consuming content.In nations with many regional dialects and languages, TTS opens access to a broader range of communities.( Learn more about the benefits of TTS in education.) For education providers, TTS helps with managing budgets and resources, particularly for accommodations rather than asking a teacher to read content aloud, the TTS handles the task.In the public, nonprofit, and media sectors, TTS is helping organizations reach groups with low literacy rates.Text to speech brings content to all sorts of new audiences. Leaving these populations behind limits your market to a tiny sliver of the possible whole-and that’s just part of the story. And the percentage of those who speak a language other than English at home grew by more than 50% since 2000. The number of people over 65 grew by more than a third between 20. alone, more than a quarter of adults have a disability. Voice technology is also crucial for growing your customer base-and TTS expands access for more users than you might think. But the benefits of TTS go further than regulatory compliance or even ethics.
Text to speech opens doors for people with disabilities, second-language learners, and older adults struggling with increasingly complicated user interfaces, just to name a few. One of the original uses of TTS was the elimination of accessibility barriers. Access to a Broader, More Diverse Audience 10 Business Advantages Text to Speech Provides 1.
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Download our complimentary e-book, Boost Corporate Learning Success With Text to Speech, to learn more. Struggling with ineffective corporate learning materials? Try engaging your staff with the power of voice. To show how, here are just 10 of the dozens of TTS benefits, covering everything from brand affinity to corporate learning. New investments must pay off with benefits that drive quick returns. But good business decisions don’t just follow tech trends. And you can hear it in a smart speaker near you these devices went from zero to nearly 95 million users between 20.Īlready, digital voice interactions are driving the growth of new digital spaces like the metaverse and augmented reality. You see it in the popularity of smart home devices, used by over half of U.S. You see the new voice paradigm in the rise of voice assistants, used by about half the population as of 2022. Just as keyboards and mouses gave way to touchscreens in the 2010s, voice user interfaces-and the conversational interactions they provide-are surging into the mainstream today. Voice Computing Showcases the Benefits of Text to Speech But what’s really changed is the broader digital ecosystem-and the expectations of the people who use it. ReadSpeaker itself has been on the cutting edge of voice technology for more than 20 years, and today offers AI voices with lifelike quality. Text to speech (TTS) is one of these vital technologies. To keep customers happy as their expectations evolve, invest in technology that improves user experiences across touchpoints, from websites to mobile apps to a new generation of AI bots. The pace of this change has never been faster than it is today. As technology evolves, so do public preferences for engaging with brands. Great customer experiences depend on customer expectations, however, and those are anything but static. But across industries-and across time-one proposal holds true: Businesses succeed when they provide consistently great customer experiences. Every niche, every market, and every era carries its own challenges. It’s hard to make generalizations about business.
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